Aberdeen-Angus genetics from the home of the breed will be showcased to farmers across the world at an international trade fair in Germany next month.
The Aberdeen-Angus Cattle Society’s president, Angus Stovold, and council member for England and south Wales, Robert Whitcombe, will attend EuroTier in Hannover on 15-18 November.
The event, which attracts more than 150,000 visitors from across the world, is regarded as the world’s leading trade fair for professional animal farming and livestock management.
Aberdeen-Angus Cattle Society CEO, Robert Gilchrist, says the event is a great opportunity to fly the flag high for the breed.
“By having a presence at the event, we can explain that the Aberdeen-Angus breed, which is the leading beef brand across the globe, originates from the UK,” adds Mr Gilchrist.
“Angus and Robert are attending the event to help promote the breed to other farmers and create opportunities for UK Aberdeen-Angus genetics and cattle to be exported across the world.”
The Society is participating in the joint British Livestock stand, organised by AHDB, at EuroTier, located in Hall 11 on stand 11F07.
Attendance at EuroTier comes after the Society signed a memorandum of understanding with the Republican Angus Chamber of Kazakhstan.
The agreement aims to facilitate the export of semen, embryos and eventually live Aberdeen-Angus cattle from the UK to Kazakhstan.
“On the back of this we have also recently had interest from breeders in Azerbaijan looking to access top Aberdeen-Angus genetics from the UK,” adds Mr Gilchrist.
“This, alongside our upcoming attendance at EuroTier, shows the work we are doing to give our members more options to get their genetics abroad.”